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Pricing and margins for custom merchandise

The real figures, before you order anything.

Mediterrano Pilates, a brand of Ecomtierra Group SL (Spain), is the merchandise partner for Pilates and yoga studios. Here are the cost price, indicative resale price and margin for all four products, with no need to request a quote first.

One note before the figures: the cost price of around €6.95 is for a technical grip sock with a silicone grip sole and a woven or embroidered logo. It's the same kind of sock your clients already buy for class, and that's the right comparison.

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Cost, resale price and margin by product

Wholesale reference cost prices, excluding VAT. The resale price is indicative and includes VAT; the margin is calculated after deducting VAT at 21%, as an example. You'll get the exact quote for your quantity with your free mockup.

Product Cost (excl. VAT) Indicative resale price (incl. VAT) Margin (after VAT)
Custom grip socks €6.95 €19.95 ≈€9.54 (58%)
Premium 1.2 L tumbler €11 €24 ≈€8.83 (45%)
Canvas tote bag €6.50 €15 ≈€5.90 (48%)
Pilates ring €7 €16.50 ≈€6.64 (49%)

The cost is the wholesale price excluding VAT. The resale price is indicative, includes VAT and is the same for studios in Spain and the rest of Europe: you decide the final price for your clients. The margin is what you keep after deducting VAT (21% in this example). VAT, and therefore the exact margin, varies by country (20% in the UK, 23% in Ireland, for example).

Want the full calculation with VAT and a 50-pair example? Read how much custom grip socks cost.

It's not just about margin. It's about this.

The resale margin is in the table above, but it isn't the most important part. Here's what is:

85%

Brings you new clients

85% of people remember the brand of a product they used. Every product with your logo is advertising that travels on its own, without costing you a cent.

Source: ASI Global Advertising Impressions Study, 2026

+95%

Keeps them coming back

Increasing client retention by just 5% can boost profit by up to 95%. A consistent brand, inside and outside the studio, is part of why people stay.

Source: Bain & Company / Harvard Business Review

All or nothing

One detail weighs more than you'd think

A studio that's perfect except for its generic merchandise isn't seen as ‘almost perfect’. It's seen as careless. That's how much weight a single weak detail carries.

Source: research on negativity dominance (Rozin & Royzman, 2001)

Frequently asked questions about pricing and margins.

01How much do custom grip socks cost, and what margin do they leave?

They cost around €6.95 per pair wholesale, excluding VAT. The recommended retail price for your clients is €19.95 including VAT. After deducting VAT (21% in this example), you keep around €9.54 per pair, about 58% of the net sale. VAT, and therefore the exact margin, varies by country.

02How much does a custom tumbler cost, and what margin does it leave?

The premium 1.2 L tumbler costs around €11 excluding VAT and resells for around €24 including VAT. After deducting VAT (21% in this example), you keep about €8.83 per tumbler, a margin of roughly 45%.

03How much does a custom tote bag cost, and what margin does it leave?

The canvas tote bag costs around €6.50 excluding VAT and resells for around €15 including VAT. After deducting VAT (21% in this example), you keep about €5.90 per bag, a margin of roughly 48%.

04How much does a custom Pilates ring cost, and what margin does it leave?

The Pilates ring costs around €7 excluding VAT and resells for around €16.50 including VAT. After deducting VAT (21% in this example), you keep about €6.64 per ring, a margin of roughly 49%.

05Do the prices include VAT?

Cost prices are wholesale prices excluding VAT. Resale prices are what your clients pay, including VAT. The margins shown are calculated after deducting VAT at 21%, as an example: VAT, and therefore the exact margin, varies by country (20% in the UK, 23% in Ireland, for example).

06Do I have to pay anything before seeing the design?

No. You request your free mockup, see your logo on the product within 24 hours, and only place your order once you've approved the design and the final price.

Request your mockup and get your exact quote.

No obligation. Your design arrives within 24 hours, and the final price follows in your quote.

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