Practical articles on how custom merchandise turns into revenue, and into clients who stay longer. No filler: every figure comes with its source.
The short answer: give something your clients will use in class, with your logo on it. Production and shipping take around 4 weeks, so request your mockup before 1 November and approve it by mid-November at the latest.
Read the article →The short answer: around €6.95 per pair at wholesale, excluding VAT, with a minimum order of 50 pairs. The recommended retail price is €19.95, and at 21% VAT you keep around €9.54 per pair. VAT, and so the exact margin, varies by country.
Read the article →The short answer: one, two or three products with your logo that new clients will use in class, starting with a pair of grip socks at around €6.95 per client. Announced before sign-up, the pack becomes a reason to join today.
Read the article →The short answer: sell your own clients products they already use every day, with your logo on them, and only have them made once the order is confirmed. That turns merchandise into revenue instead of stock risk.
Read the article →The short answer: a product with your logo that clients use every day, inside and outside the studio, reinforces your brand with every use, and that repetition is part of why they stay longer.
Read the article →The short answer: check how they apply the logo (woven or embroidered, never just printed), what the real minimum order is, whether you can approve a mockup before you pay, whether the material is tested to REACH, and whether lead times and shipping costs are clear from the start. Those five questions separate a serious manufacturer from one that simply resells a generic product.
Read the article →No commitment. You'll have the design within 24 hours, then you decide.
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