How to increase your studio's revenue without holding stock.

The problem with traditional merchandise

Buying a hundred T-shirts or two hundred pairs of socks upfront, storing them in a cupboard and hoping they sell: that's why most studios never try. It's the stock risk, not a lack of interest from clients, that holds most of them back.

The alternative: order first, produce later. You request a free mockup with your logo, approve the design and the price, and only then is the order made. No stock sitting in your studio, no money tied up in boxes that might never sell.

Four products your clients already use

Merchandise works best when it's not a new product you have to talk anyone into buying, but something clients already need: grip socks (compulsory in most reformer Pilates classes), a premium 1.2 L tumbler, a canvas tote bag and a Pilates ring. All are personalised with your studio's logo, with the exact colour matched to its Pantone code.

An illustrative example: if your grip socks cost around €6.95 excluding VAT and you sell them for €19.95 including VAT, your direct margin after VAT (21% in this example) is around €9.54 per pair (about 58%). VAT, and so the exact margin, varies by country. And that's only the first of three kinds of margin.

The margin you don't see at the till

The direct margin is the most visible, but not the most important. 85% of people remember the brand of a product they've worn (ASI Global Advertising Impressions Study, 2026). Every client who leaves the studio with your logo on their socks or tote bag is advertising that walks around on its own, without a euro spent on ads.

The second invisible margin is retention: increasing client retention by just 5% can boost profits by up to 95% (Bain & Company / Harvard Business Review). A consistent brand, inside and outside the studio, is part of why people stay longer than they otherwise would.

How to start without committing to anything

1. Request your free mockup: you'll see your studio's logo on the product within 24 hours.
2. Approve the design and the final price before committing to anything.
3. Only then does the order go into production. The minimum order for grip socks is 50 pairs; for tumblers, tote bags and Pilates rings, we prepare a quote based on the quantity you need.
4. Production and delivery take around 4 weeks in total after you approve the quote and pay, with free shipping across Europe.

It's a model built for studios that want predictable extra revenue, not a shop to run. You can read about the full process on our How it works page.