Welcome pack for new clients: what to include, what it costs and how to turn it into more sign-ups.

The moment clients sign up is when they trust your studio most and pay the closest attention to detail. A welcome pack with your logo makes the most of that moment in three ways: it gives them a concrete reason to sign up, it leaves a memory linked to your brand, and it goes out into the world with them as advertising, class after class. This guide covers what to include, what it costs per client and how to build it into your pricing so it isn't an expense.

Short answer

A welcome pack for new Pilates or yoga clients contains one, two or three products with your studio's logo that they'll use in class: a pair of grip socks as the base (around €6.95 per client); socks and a tote bag for an intermediate pack (around €13.45); and socks, a tote bag and a tumbler for a complete pack (around €24.45). You build the cost into the sign-up fee, the first month or a welcome bundle. The logo is woven or embroidered into the socks, never printed, and the mockup is free and arrives within 24 hours.

Why sign-up is the best moment to give a gift

A gift at sign-up has an effect that a later gift doesn't: it becomes linked to the decision to trust you. Clients remember that gesture every time they put on the socks, and that memory helps keep them coming back. Increasing client retention by just 5% can raise profits by up to 95%, and a consistent brand, inside and outside the studio, is part of why people stay (source: Bain & Company / Harvard Business Review).

The pack works outwards too. 85% of people remember the brand of a product they've worn, so every sock, tumbler or tote bag with your logo is advertising that walks around on its own, without a euro spent on ads (source: ASI Global Advertising Impressions Study, 2026). A new client carrying your tote bag down the street is the best possible introduction to your studio for the next one.

What to include in the welcome pack: three levels (example)

These three levels are examples. The costs are the approximate wholesale prices of the products, excluding VAT, and each total is the sum of those prices.

Why grip socks come first

In reformer and mat classes, grip socks are essential. New clients need them from their very first class, so giving them a pair meets a real need at the exact moment it arises, and means they're wearing your logo in the studio from day one. The rest of the pack adds perceived value; the socks add everyday use.

How to build the cost into your pricing: the pack isn't an expense

The welcome pack is part of the cost of acquiring each client, and it has an advantage over any ad: you know exactly what it costs per client before you start. Three common ways to build it in:

1. In the sign-up fee. If you charge one, the pack justifies it: clients get something tangible in return.
2. In the first month or a welcome bundle. The first month's price includes the pack; from the second month, the standard price applies.
3. In annual or higher-priced plans. The complete pack is part of the plan's value and helps clients choose the longer commitment.

One important detail: the same order does two jobs. Of an order of 50 pairs, some go into the welcome packs and the rest are sold at reception for €19.95, the recommended retail price. After VAT (21% in this example) and your cost, you keep around €9.54 per pair, and that margin pays for the pairs you give away. VAT, and so the exact margin, varies by country.

How to present it so it drives sign-ups

• Announce it beforehand, not afterwards. During a pre-sale, at an open day or in a trial class, the pack is a concrete reason to sign up today.
• Put it on show. A finished pack at reception, logo facing out, says more than any description.
• Hand it over in person at the first class. That's when clients are paying the most attention, and it's the moment they'll remember.
• Ask for a photo. A new client with their socks and tote bag is brand content they share themselves.
• Use it for referrals. When a client brings a friend, both receive the pack: the newcomer signs up with a welcome gesture, and the client who referred them feels recognised.

Common welcome pack mistakes

• Giving a discount instead of a gift. A discount lowers the perceived value of your studio; a gift with your logo raises it and keeps advertising your brand long after.
• Giving a generic product without your brand. A studio that's perfect in every other way but uses generic merchandise isn't seen as ‘almost perfect’; it's seen as careless. A single weak detail carries that much weight.
• Ordering too late. Production and shipping take around 4 weeks from mockup approval, so if the pack is part of your pre-sale or your opening, allow for that lead time.
• Keeping it quiet. A pack that comes as a surprise is a nice gesture, but it hasn't helped anyone sign up. Announced beforehand, it does both.

How it works and when to order

1. Send us your logo and request your free mockup. You'll receive it within 24 hours, with a quote for the combination of products you want.
2. Choose how the logo goes on the socks: woven or embroidered, never printed. Your brand colour is matched exactly to its Pantone code.
3. Approve the mockup and the quote. Only then does your order go into production.
4. Production and delivery: around 4 weeks after you approve the quote and pay, with free shipping across Europe.

Minimum order: 50 pairs of socks. For tumblers, tote bags and Pilates rings, the quantity is set in your quote. All materials are tested to REACH, the EU standard, including the grip sole.